ATLANTA, GA – August 14, 2026 – William Shifrin has released The Coaching Advantage: Lessons for Success in Tech Sales and Leadership, a new book that offers a practical framework for succeeding in today’s technology sales landscape. As enterprise technology purchases become increasingly complex, the book helps sales professionals develop the skills needed to become trusted advisors who guide buyers through informed business decisions.
The Coaching Advantage: Lessons for Success in Tech Sales and Leadership provides practical guidance for technology sales professionals at every stage of their careers. In the book, William Shifrin shares strategies for preparing for client meetings, understanding business challenges, asking effective questions, communicating with decision-makers, and building long-term trust with customers.
The book covers a range of topics related to technology sales and leadership, including account preparation, customer discovery, business communication, relationship building, and professional development. William Shifrin also shares examples from his own career to illustrate how these approaches can be applied in real sales situations.
“People don’t buy the best product or follow the smartest leader,” William Shifrin writes. “They choose the person they trust. Before you can close a deal or lead a team, you have to earn that trust.”
The book is designed for sales representatives, team leaders, and anyone responsible for guiding businesses through complex decisions, offering checklists, real-world scenarios, and repeatable systems readers can apply immediately.
About William Shifrin
William Shifrin is a technology sales and leadership professional and the author of The Coaching Advantage: Lessons for Success in Tech Sales and Leadership. Drawing on his professional experience, Shifrin focuses on practical approaches to sales, leadership, customer relationships, and professional development. His work is centered on helping professionals build trust, navigate complex business decisions, and develop repeatable strategies for long-term success.
Media Contact
Company Name: WIlliam Shifrin
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Country: United States
Website: https://www.williamshifrin.com/
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