Aurasell, the world’s first AI-native GTM platform, today announced Agent Builder, a new platform capability that empowers GTM teams to build, orchestrate and operationalize agentic workflows across their entire GTM ecosystem in minutes without writing a single line of code.
Most go-to-market teams moving fast on AI are building on a broken foundation — prompts running on incomplete data fragmented across 15 or more disconnected tools, where no tool holds the full picture of a customer. This lack of context means every agent is working blind. The result is missed signals, poor recommendations and workflows that look impressive in demos but fall apart in production — leaving organizations with AI token sprawl and revenue outcomes they can’t prove.
“We’re at an inflection point where the question is no longer whether AI belongs in GTM, but whether your stack was built to support it,” said Jason Eubanks, CEO and co-founder of Aurasell. “Legacy tools weren’t built for autonomous action. Agent Builder is. That’s not incremental improvement but a bet on what GTM software becomes.”
Agent Builder: From Signal to Revenue Without Engineering Overhead
Agent Builder allows any GTM operator to design sophisticated agentic workflows using natural language. The platform unifies structured and unstructured customer data from across the GTM stack, continuously capturing cross-channel conversations to power more accurate AI agents while helping teams analyze intent behind customer signals in real-time to create actionable workflows that drive revenue outcomes. It also embeds enterprise-grade governance and through role-based access controls from the ground up. The capability is built on three unique platform pillars:
- Aura Context – a graph that ties every conversation, channel and signal together into a single, accurate, real-time view of customers and GTM activity;
- Aura Trust – enterprise-grade security built on RBAC and policy controls, giving complete visibility and governance over which agentic workflows can access customer and revenue data so nothing slips through the cracks;
- Aura IQ – GTM intelligence built by operators, for operators. Aurasell’s platform is shaped by GTM leaders from Twilio, Meraki, Harness and MongoDB with combined decades of go-to-market experience baked into every agentic workflow and agent DNA.
Since launching in August 2025, Aurasell has grown to more than 50 customers with 37 percent replacing HubSpot or Salesforce. The platform is currently generating more than $6 million in annual recurring revenue; has powered more than 185 million agentic workflows; and serves hundreds of users daily.
Companies including Xerox, TCI Logistics and Kurrent.AI are already using the Aurasell platform to identify customer intent signals in real time and develop automated workflows across their revenue pipelines. More specifically, Xerox leveraged Aurasell to enrich and analyze more than 85,000 customer accounts while building an AI-enabled competitive takeout motion designed to determine the next best action across its customer base.
“Our fundamental business challenge was to improve our cost of revenue,” said Jim Robshaw, Chief Data and AI Officer at Xerox. “We moved 85,000 accounts into Aurasell to improve the “Digital Halo” of each of these accounts leveraging the thousands of Aurasell agents on the platform. Secondly, we had to create an AI enabled competitive takeout sequence where the platform determines the “next best action” across all 85,000 accounts. Aurasell has enabled both of those business process challenges within weeks of implementation.”
TCI Transportation connected a third-party intent signal in just 10 minutes without a single line of code or RevOps involvement. Agent Builder automatically built the entire downstream workflow around it — identifying accounts, creating and routing records, generating tasks, triggering outreach sequences, and surfacing visibility to the top-of-funnel team.
“What would traditionally be a multi-team RevOps project took ten minutes and zero technical involvement,” said Ross Calame, EVP of Sales at TCI Transportation. “Agent Builder didn’t just connect the data — it automatically built the agentic workflow around it, helping us operationalize the signal from day one. It wasn’t a one-shot integration. It was a dead shot.”
“Aurasell is showing what’s possible when OpenAI models are grounded in the way go-to-market teams actually work,” said Marc Manara, head of startups at OpenAI. “Their new Agent Builder combines the planning and tool-use capabilities of our latest models with Aurasell’s deep GTM context and verification layer, helping teams build complex workflows designed to execute reliably.”
Availability & LLM Support
Agent Builder is available now to all Aurasell customers. Aurasell supports a broad range of leading large language models, including OpenAI, Anthropic, Google and other frontier AI providers. For more information or to request a demo, visit aurasell.ai.
About Aurasell
Aurasell has created the world’s first AI-native CRM platform, a full-featured GTM application and true AI system of record built for the new agentic era in business software. Born in the post-2022 AI era, Aurasell eliminates the need for bloated legacy frameworks, collapsing the GTM stack into a single intelligent solution that automates the busywork, unifies data, coaches best practices, and frees teams to focus on what matters most: human-to-human selling. The company has raised a $30 million Seed round from N47, Menlo Ventures and Unusual Ventures.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260624885810/en/
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